Catch
Highlights of my photography portfolio during my tenure at Catch Group. Throughout this journey, I honed my expertise in commercial photography, image retouching, and captivating visual merchandising. My primary focus revolved around crafting compelling campaign imagery and designing engaging Electronic Direct Mail (EDM) visuals. A paramount aspect of my role was ensuring that each product was captured in a manner that instantaneously communicated its nature and utility to the audience. I carefully curated every shot with the viewer in mind, emphasising clarity and context. Moreover, I strategised text and badge placement, envisioning their seamless integration into the final campaign. I had the privilege of collaborating across diverse brands, tailoring content to resonate with varied target demographics. This dynamic environment enriched my creative journey, allowing me to produce content that seamlessly aligned with the unique identities and aspirations of each brand's audience.