Barker's of New Zealand

Barkers of New Zealand unveiled their latest product, the Squeezy Jam and sought captivating campaign imagery. Currently the brand is in the process of rebranding in an effort to attract a younger audience. My task was to photograph the new products in a manner that seamlessly integrated with the refreshed brand identity. The directive was clear: infuse the imagery with a sense of exuberance and vibrancy while showcasing the products usage. These campaign visuals were slated for implementation across a range of platforms, ranging from magazine layouts and social media content to towering billboards and enticing supermarket promotions. In addition to static photography, I crafting playful stop-motion videos tailored for social media. These videos injected an extra dose of fun and engagement, further amplifying the brand's digital presence and fostering interactive connections with its audience.